Our investment approach is Human-centric, AI-powered.

We understand that – Every progress we make in our daily lives, the food we eat and how we care about our own health, the home we live in and how we power it, the lifestyle we lead and how we travel and experience, the knowledge and skills we equip ourselves with and how we invest our financial resources, is a step forward to navigate any challenges and to create better life.

That’s why we continuously look for human-centric problems out there. We identify them by listening to consumers, learning their human perspectives and empathizing with their emotions toward those problems. 

Based on what we learn, we develop solutions focusing on target users across products and services, operations and managements, processes and systems, in order to deliver better human-centric experience and more impact on our human life.